
The NBA All-Star game and festivities were the highlight in Orlando, the Academy Awards drew red carpet coverage in LA, and the Daytona 500 was scheduled to start yesterday, but for 6,000+ people there was no better place to be this weekend than standing outside in a minor league baseball stadium parking lot in freezing temperatures surrounded by fellow Michigan beer enthusiasts with over 450 Michigan beers to sample from 61 different Michigan breweries at the
Michigan Brewers Guild Winter Beer Festival.
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| With Ice Guru, Randy. |
Throughout the day, I was most impressed with the creativity and passion present at the festival by the promoters and organizers, festival attendees, and especially by the brewers and entrepreneurs. This is an industry and festival that wasn't possible twenty years ago. Look for me to go into further detail about the creativity, passion, and entrepreneurship later this week, but for now lets stay focused on the festival and the beer.

There were maybe a couple dozen people at the ballpark when we arrived to do the radio show (9AM airtime), so I got to watch the festival evolve throughout the day. There was the calm before the storm as brewers, staffers, and volunteers arrived in the morning, booths began to take shape, kegs rolling across the parking lot, and the aroma of turkey legs and humongous meatballs began to fill air as grilles and smokers were lit. Anticipation and energy was building outside the gates as the line began to form and stretched from way beyond the right field stadium wall all the way past home plate.
I admit, I didn't miss having to arrive early to wait in line to get in. In fact, I took full advantage of my media pass with the radio show to begin sampling beers in the hospitality area and at the booths before lines formed inside the gates. Although, the biggest benefit of the media pass was probably being able to use heated indoor bathrooms and avoid the port-a-john lines.
Disclaimer: Professional beer drinker. Do not attempt at home.