Friday, December 3, 2010

Pure Michigan Gets Another Shot in the Arm

Michiganexpats - News - See All News

By Mr. Sig

http://www.businessweek.com/ap/financialnews/D9JSHAU00.htm

Michigan lawmakers are trying to get more money to push into the Pure Michigan advertising campaign.  The campaign won an award for best state tourism advertising.  To be honest, I don't see much state tourism advertising going on at the national level besides the Michigan ads.  They are the only ones I've seen out here which makes me wonder how much real competition was out there.

Michigan is really beating the tourism drum as it has for years.  But this time the reach seems a little more urgent and desperate.  When times are tough in a company, the marketing budget is usually the first one to get cut.  Around Michigan, it gets a $10 million raise.  Maybe this is smart, but I have my doubts.

On the bright side, at least the state does have a good tourism "product" to sell.  The emperor has at least underpants and a T-Shirt.  Certainly those who travel "up north" will marvel at it's beauty, I have no doubt.

But will they come in the first place?  Or will state tourism go the way of Autoworld?

For those of you living outside the state.... do these Pure Michigan commercials make you want to come back for a visit... even if it is just tourism related?

Let us know in the comments.

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